Cultivating the right types of links for google places seo

by Boca Raton SEO Guy 15. September 2010 23:19

Part of the Google Places ranking algorithm is showing local geo signals, links and citations for instance from your local chamber of commerce in my opinion carries a very high authority as well as geo signal to Google that in fact your business is located in that particular city.

With a link and or citation from your local chamber of commerce out of the way, what other high authority geo signal citations can we think of?

What about a local court house, police, fire department or local charities? These types of links can be cultivated by donating time, money or other services and products.

These days and times when everybody is in a pinch donating to local causes not only helps your local economy but strengthens business relationships as well.

Another high authority geo signal citation that I am thinking of right now is companies that are listed on Google Maps as Markers, i.e. those places on Google Maps that are embedded in the graphics tiles themelves.

These types of links will be tough to get no dought but I can assure you are more than worth the effort.

Got any ideas of your own? Share them below in the comments.

That's All For Now,
The Boca Raton SEO Guy

Site Performance Horrible After Installing Odiogo plugin

by Boca Raton SEO Guy 10. September 2010 22:52

Odiogo if you havent heard of it is a blog post to audio conversion widget which allows you to not have to record audio but still have a podcast feed. The service is pretty neat but has lead to some terrible load times on my site.

From the picture below you can see the image from a Site Performance report in the Labs section of my Google WebMaster Tools account and as clearly shows in late July when I installed the widget is when my site performance spikes, I have since disabled it until I can come up with an alternate solution.

Got any tips on how to optimize Odiogo for better performance?

That's All For Now,
The Boca Raton SEO Guy

Google Instant Search Disables Classic View For iPhone

by Boca Raton SEO Guy 10. September 2010 21:58

A few days ago Google rolled out one of the largest UI changes to date, dubbed Google Instant Search; it allows you to preview the results as you type in the search field.

So far it seems that the new user interface has been met with good reviews, of course there was the naysayers whom proclaimed this the end to Google and the end to SEO and even some SEM folks where up in arms about the possible implications to their PPC campains.

I typically stay away from hype such as the above but when a huge change occurs that effects how I do things I tend to open my mouth.

As you can see from the screenshots below, the mobile version of Google and the classic or full version of Google on the iPhone are the same.

More than likely this has to do with the way that Google Instant Search is delivered and over the iPhone with an unreliable and slower connection it looks like they are simply forcing mobile search away from the very heavy data usage of Google Instant Search.

BlackBerry and Droid users will have to comment below as I do not have access to those devices.

Any other issues that you have seen since this went live?

 

iPhone Screenshot showing the default mobile version of Google

 

iPhone screenshot showing the Google classic version.

 

I apologise in advance for not having a pre Google Instant Search screenshot of the classic version on the iPhone. If anybody has one please send it over and I will upload to this blog post.

I forgot how to take a screenshot from the iPhone so I Googled it, thanks goes out to Daniel Nations at the Examiner for their "how to snap an iPhone screenshot" tutorial.

That's All For Now,
The Boca Raton SEO Guy

Google ToolBar PageRank Sometimes Hand Edited

by Boca Raton SEO Guy 8. September 2010 07:12

According to a Google WebMaster video by Matt Cutts the Google ToolBar PageRank can be hand edited.

At about 1:00 minute into the video Matt mentions that they have safety checks in place for the toolbar pagerank where they can hand edit the value that gets pushed live out to all of the installed toolbars.

This is important because if PageRank can be manipulated by a Google Engineer then what is to say that a Google Engineer cannot be "coaxed" if you will into doing a "friend" a favor? I am not saying that this has happened or will happen but all things aside human nature has led to some interesting things in the past.

What's your take?

 

See Video and transcript below.

Video Transcript:

Matt Cutts: Today's question comes from Made, in London who wants to know: "On what basis are you increasing the PR for each page rank update?"

It's a good question, and let's talk about page rank updates in general. So, just as a review, page rank is Google's opinion about how reputable a page is. It's something that is typically computed continuously. We have a bank of machines that's always looking at new links that we discovered are in the crawl continuously updating.

So we have very fine-grained notions of page rank within Google. Outside of Google, page rank is truncated to ten levels that are visible in the Google toolbar. And we typically say, take our opinion about the page rank or the reputation of each page. And every sort of few months, typically it's about four times a year-so about every three months, we more or less have a chron job.

So like April 1st, you know, three months later, you might see a page rank update, and we'll just go ahead and push that live. We have a few safety checks in place, so we say like "OH! Did we expect the page rank of MSN.com to be 7 or 8 and then suddenly dropped to 2..."

If those sorts of things happen, then we might get an email and check into it. But for the most part the process runs with very little human intervention. People don't really need to oversee things.

So, we do still reserve the right, because it is our opinion of the reputation of a page that...For example, if a page is selling links that pass page rank, then we might lower the toolbar page rank.

But, for the most part, a lot of this stuff can now run automatically, and the updates pretty much happen like clockwork. So, again page rank is our opinion of the reputation of the page.

It includes not only the links to your page, but how important those links are. And then we do that by having a massive amount of computation that sort of says, across the entire web, try to figure out which pages are the most reputable, and then that typically comes out every 3 or 4 months.

So that's kind of a, a rough idea. It is still our opinion, but we also do a lot of the work by machinery. And that machinery on the, on the whole tends to work very well and things just flow out naturally from there.

 

 

That's All For Now,
The Boca Raton SEO Guy

Intuit Love a Local Business Small Business Grant

by Boca Raton SEO Guy 6. September 2010 10:24

Win a $1000 Intuit Growth Grant

Nominate your business in our Love A Local Business sweepstakes, and you could win one of 25 $1000 Intuit Growth Grants. Let your community and customers know why you love serving them.

To help kick start our growth as well as yours, nominate your business, tell your friends and then come back here and post the link to your nomination to help spread the word.

Frequently Asked Questions:

How are the winners of the Love A Local Business small business grants selected?
Votes from small business owners and fans accummulate between July 1 and September 30, 2010.  Votes are like raffle tickets – the more votes a business has the more chances they have to win. 

  • At then end of each month (July, August, September), one (1) business is randomly chosen from all of the nominations posted since the start of the contest on July 1. (I.e. votes from July carry over to August and September; votes from August carry over to September.)
  • Those businesses who win monthly small business grants worth $5000 become Finalists who are eligible to win the Grand Prize grant worth $25,000.
  • For the Grand Prize, an additional grant worth $25,000, our guest judge(s) will review the nominating comments, business website or blog of the three (3) Finalists who win July, August and September.
  • The judge(s) will then determine which one (1) of the three (3) Finalists will win the Grand Prize by selecting the business that is most ”loved by its customers, vendors, employees, or local community.”

Common Google Places Issues

by Boca Raton SEO Guy 5. September 2010 11:32

Google Places is new (sort of) and as such causes allot of people allot of headaches and to be honest with you Google's help section leaves allot to be desired, so I have compiled a list of the most common questions that I get surrounding Google Places Optimization and the answers to them.

Edit google places listing: http://www.google.com/support/places/bin/static.py?page=guide.cs&guide=28247&topic=28287


To make edits to your business listing, log into Google Places. Your Dashboard will show all of the listings you have added.

In the business info column on the left side of the screen, you will see an “Edit” link underneath your business’s basic listing information. Click the Edit link to make changes.

This brings you to a page where you can edit information about your business, like address, photos, videos, custom attributes, and more! Your changes should appear almost instantly. IIf you wish to edit a listing that was uploaded as part of a bulk listing, visit the Places User Guide.

If you are a business owner, you can verify your business on Google so that only you can make edits to your listing.

If you're not the business owner, but still notice an error in a listing, you can use the Maps User Guide.

Google places listing rejected / flagged / pending: http://www.google.com/support/places/bin/answer.py?hl=en&answer=174542

Why is my listing being reviewed?
Your listing contains a term or other behavior that we monitor, so it has been automatically earmarked by our system for further review. This is a temporary state and is expected behavior for terms that require manual judgment.
Please note that this message previously discussed Flagged listings, but the message in Places account now appears as Pending Being reviewed. This article still applies despite the wording change in your account.

What happens when my listing is pending additional review?
When your listing is flagged, it is placed in a queue to be manually reviewed by a member of our team. While the listing is flagged, it will not show on Google. This is to ensure optimal content for our end users.

Once your listing is reviewed, its status will move from Pending to either Active (i.e. showing on Google) or Action Needed Rejected (i.e. not showing on Google). At this time, we do not proactively contact users once their flagged listings have been reviewed.

What do you monitor?
We monitor a variety of terms and formatting which may or may not be appropriate depending on their context. Because of their ambiguity, they require a manual review.

When can my listing be flagged?
Your listing may be flagged for further review any time it is edited (i.e. not just when it is first created).

How long will it take for my listing to be reviewed?
Review time is highly variable. New tickets are generally reviewed within 4 weeks.


Remove OR delete Google Places listing: http://www.google.com/support/places/bin/static.py?hl=en&page=guide.cs&guide=28247&topic=28306

You can either remove a listing from your Google Places account, or remove a listing from Google Maps. For more information, follow the instructions below.
Remove a listing from Google Maps or Google Places account

Under the “Actions” column for the listing you wish to remove, click Delete. From there you can choose between two options:

  • Remove this listing from my Google Places Account: TIf you associated a listing with your account by mistake, you can remove it from your account by selecting this option. Verification isn't necessary. This listing may continue to display on Google, but it will no longer be associated with your account.
  • Remove this listing from Google Maps: IThis will remove your owner-verified business listing from Google Maps. Some users might select this option if the business no longer exists or has moved. The listing will remain in your Google Places account, in case you’d like to add it again later.
  • Please note: This only applies to listings that you have verified and added to your account.


Once you have made your selection, click Save Changes. If you chose to remove your listing from Google Maps, this should take place within a few hours.
Delete your unverified listing on Google Maps

In some cases, you may find your business is listed on Maps and you’d like to delete it, but you have not verified the listing. We find that users may want to delete these listings because the information is wrong, or the business has moved or gone out of business. Though you didn’t list this location, this information may have been pulled from third-party sources such as the Yellow Pages or Info USA. The best way to remove these listings is to click the more link in the business’ listing and click the Report a problem link. If you need additional help, check out Ways to correct business information.
Removing bulk listings
Removing bulk listings requires creating and uploading a deletion feed. Listings in a deletion feed will be removed from your Google Places account, but they will not be deleted from Google Maps. To delete a listing from Google Maps, you must first verify each individual listing, then delete it.

For more information about creating and uploading bulk listings, follow the instructions in the User Guide.


Merge google places listings: http://www.google.com/support/places/bin/answer.py?hl=en&answer=175290

 Listings on Google are built from multiple sources of information, including third-party data, Google Places entries, and community edits. We analyze these sources and merge potentially related information into a single listing. Our aim is to ensure a high-quality, clutter-free experience for our end users.

Sometimes, though, it's tough for us to recognize two legitimate businesses with lots of similar information as separate establishments. To help avoid confusion, make sure your business information is unique. Here are some actions you can take to help differentiate your business:

  • Use unique phone numbers for each location. Include the local office phone number rather than the corporate line, if possible. Having unique information is especially helpful for us if your locations are close to one another.
  • Keep your business titles unique, short, and accurate. Not only will this ensure that you comply with our Google Places quality guidelines, but your listing will also be less likely to overlap with another listing and become merged.
  • Ensure that your business location marker is accurate on Google. if you find that it is incorrect, you can fix it from your Google Places account.


If your business listing is merging with another business listing, you can tell us about this issue by using the Report a Problem link. If this link is not available in your country, please report the problem on the Known Issues page in our Help Center.


Transfer google places listing: http://www.google.com/support/places/bin/answer.py?hl=en&answer=17104

At this time, there's no way to transfer your Google Places listing from one account to another. If you plan to sell your business or transfer ownership of your listing, we suggest that you create a new listing under a new Google Places account. When possible, you'll want to delete the listing from the old account. Please keep in mind that the new listing will need to be re-verified within the new account.

If you want to change your account login, you can do this by visiting your Google Account settings. Click Edit for Email addresses to swap out your old email address for a new one.

Alternatively, consider signing up for Google Places using an email address you wouldn't mind sharing. That way, if you need to transfer ownership of your listing to someone else, he or she can use the same account.


Google Places account suspended / suspension: http://www.google.com/support/places/bin/answer.py?hl=en&answer=176520

Your account was suspended because you were found to be in violation of our Google Places quality guidelines. Please review the guidelines for clarification.

If you believe you have made changes to your account such that you are no longer in violation of these policies, you may request a review of our decision.

If your account has violated our guidelines, it will not be re-included. If you'd like to maintain your business listing(s), consider creating a new account.

 

That's All For Now,
The Boca Raton SEO Guy

How to add place in google maps

by Boca Raton SEO Guy 5. September 2010 10:38

Adding your local business to Google Maps is the first step in showing up for location based searches which accounts for more than 20% or 3 billion searches per month on Google, here is a step by step guide to how to add place in google maps.

All links below should open in a new window, you can also CTRL+Click to force them to open in a new window.

  1. Create a Google account if you do not have one.
  2. Claim your business on Google Places.
  3. See my Google Places Optimization page for more information on how to rank higher and get listed in the local 3,5 and 7 pack.

For locations that are not your business and that do not currently appear on Google Maps you can also add them in via this method

Why it is important to claim your Google places listing

by Boca Raton SEO Guy 5. September 2010 08:01

Google has reported recently that up to 20% of their searches include location signals, which equates to roughly 3 billion searches per month and this trend is more than likely to continue to increase, by how much I do not know but even at 20% this is a significant trend that your business should be capitalizing on.

Choosing to not claim your business profile on Goolge Maps can lead to Hijacked, Merged, Erroneous and or Irrelevant information about your company that may lead to lost sales, fake bad reviews and more.

As important as defending your business from the previously stated issues allot of searchers these days are accustomed to seeing location results when searching in Google, what happens when they search for your company?

Going forward I believe that most people will come to expect to see their favorite local companies listed in Google Maps and shows your customers and potential customers that you care about your brand image, which in turn gives them pride about shopping at your location which can lead to word of mouth sales, reviews, foot traffic as well as search traffic to your website.

Learn more about Google Local Search Optimization.

claim your google places listing

Google WebMaster Tools Now Showing Keyword Variants

by Boca Raton SEO Guy 4. September 2010 07:18

Logged into my Google Webmaster Tools today to check on my stats and to take care of any issues that I may have missed and found a new change to my account which shows you variants of the keywords that are used on your site.

For instance the keyword blog is showing 7 variants which include blog's, blogged, blogger, bloggers,blogging and blogs.

See below for screenshots.

ScreenShot showing keyword variants in Google WebMaster Tools

 

ScreenShot showing detailed keyword variants in Google WebMaster Tools

How to add links to your google places page

by Boca Raton SEO Guy 16. August 2010 21:57

I have been getting this question allot lately about Google Places page optimization and have decided to create a short blog post on how you go about adding links to your Google Places page.

As you can see from the below screenshots, it is really rather straight foward, in the main edit page underneath the Additional Details section, in the left hand text box is the name of the page that you want to use as the anchor text and in the right hand side, drop in the fully qualified url where you want the user to go to when they click on the link.

The two screen shots below show how and where they show up, so far I have only seen 2 links show up on the main Google Places page and the rest show up after you cli ck onto the more details link.

So there you have it, if you have more questions, comments or suggestions please comment below or join us in the seo forum

Additional Details Screenshot

 

Details Screenshot showing placement of discreet links

 

More details Screenshot

 

Want us to take a look at your Google Places page for tips or optimization suggestions? Contact us today

 


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