Google Places (Local Business Center) Discreet Links

by Boca Raton SEO Guy 21. April 2010 19:31

How to add discreet links in google places page and google maps seo tricks

Google Places formerly Google Maps Local Business Center or LBC as some know it has made a small but very interesting addition / update that allows you to add discreet links to the additional details area of your Google Places page.

Here is the original post by Brianna a Google Employee,
Did you know you can add discreet links to menus and reservations?

Here is what she said in the post:

Are you a restaurant owner? If yes, did you know you can add discreet links to a reservations or menu page? Here's how: In the Additional Details section of your Places account, simply add two columns labeled: Menu Reservations And then just add the URL of where you host your menu or reservations! Make sure you spell Menu and Reservations correctly!

 

Further reading of the Google Places discussion thread reveals that you can do this for ANY business.

Here are some screenshots of the Google Places Page for SEOBocaRaton.com

It took less than 20 minutes for Google Maps to go live with it.

 

Google Maps discreet links main page screen shot and link

 

Google Maps discreet links more details page screen shot and link

 

Summary:

Adding links in google places is a great way to differentiate yourself from other google maps places and may just be the thing you need to move you up in the results.

 

Discuss this and more in our new seo forum

Post your comments, thoughts and ideas below.

 

That's all for now,
The Boca Raton SEO Guy

Comments

4/21/2010 8:02:14 PM #

Boca Raton SEO Guy

Update,
Previewing the discreet links shows that Google is NOT no-following these links, I can bet that this will probably change in the near future but for now you can have do-follow links on Google Maps Smile

Boca Raton SEO Guy United States | Reply

3/25/2011 3:05:29 PM #

Eric

Hi!  I saw your comment on Blumethals from April 2010.  I followed your link here. Here is your post:

Mike,
I wrote a similar article to yours at around the same time, it details how I added multiple discreet links to my Google Places page.

www.seobocaraton.com/seoblog/post/Google-Places-%28Local-Business-Center%29-Discreet-Links.aspx

P.S.
Two of those links are showing up on the main page for and not the details page for my LBC account.

Comment by BRS Guy (1 comments) — April 25, 2010 @ 2:08 pm

My question is this...  Where you mention that two of those links are showing up on the main page of your LBC (Places Page) and NOT on the detail page... Are you meaning that these links are showing on Googles 7-pack in the SERP description?  I found a local carpet cleaning company who has links showing on their 7-pack listing on Google's front page.  

Here is a screenshot: http://screencast.com/t/gsVWKeXV

Is this what you are meaning?  Or is there another way to make this happen?  It is also interesting to note that they are listed in the A position, 2 spots ahead of the B position, with regular SERPs sandwiched in between.   Is this how they did it?  Thanks!

Eric | Reply

3/25/2011 7:04:41 PM #

Boca Raton SEO Guy

Eric,
The links that I was referring to are located in the places page. I saw your screenshot, to me those are hybrid serps, combining local with organic. The links that you are seeing are called site links.

Boca Raton SEO Guy | Reply

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