14. June 2010 18:07
TED talks are held in high regard by some of the most fascinating minds of our time, if you have not seen or heard of them I highly suggest that you take a few minutes to see what it is all about.
Continuing with our current theme of marketing videos I thought it would be a good idea to find and list some of the better marketing themed videos, so in no particular order here are 8 videos from years past on marketing from the TED conferences.
Allison Hunt gets (a new) hip
When Allison Hunt found out that she needed a new hip -- and that Canada’s national health care system would require her to spend nearly 2 years on a waiting list (and in pain) -- she took matters into her own hands.
Chris Anderson of WIRED on tech's Long Tail
Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.
Derek Sivers: How to start a movement
With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)
John Gerzema: The post-crisis consumer
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.
Malcolm Gladwell on spaghetti sauce
Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.
Seth Godin on standing out
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Seth Godin on the tribes we lead
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
Virginia Postrel on glamour
In a timely talk, cultural critic Virginia Postrel muses on the true meaning, and the powerful uses, of glamour -- which she defines as any calculated, carefully polished image designed to impress and persuade.